Alan Perfume
Diagnosed site-speed problems across hosting, CDN and cache, reviewed the WooCommerce setup, and delivered concrete optimization recommendations.
Overview
- Project
- Alan Perfume
- Type
- WooCommerce store · performance engagement
- Role
- Performance & Technical Support
- Year
- 2025
- Stack
- WooCommerce · Core Web Vitals · Cloudflare · Caching
- Live
- alanperfume.com
Live site, captured
Context
This engagement was a diagnosis, not a rebuild.
A running WooCommerce perfume store with site-speed problems. The job was to find out why — and to say so precisely enough that the fixes could be acted on.
Performance problems on a live store are rarely one thing. They are usually a hosting characteristic, a caching behaviour and a delivery path interacting, with the store's own configuration on top.
Challenge
The symptom was slow loading. The symptom is never the cause, and a store cannot be optimized by guessing which layer is responsible.
The work required separating the layers — hosting, CDN, cache and the WooCommerce setup — so each could be judged on its own rather than blamed collectively.
My role
- Diagnosed site-speed problems.
- Investigated hosting.
- Investigated CDN behaviour.
- Investigated caching.
- Reviewed the WooCommerce setup technically.
- Delivered concrete optimization recommendations.
Approach
- 01
Reproduce
Establish what is actually slow, on what, and when — before changing anything.
- 02
Isolate the layer
Separate hosting, CDN, cache and application so a single cause can be attributed rather than assumed.
- 03
Review the store
Technical review of the WooCommerce setup itself, which is frequently where the weight lives.
- 04
Recommend
Write up concrete optimization recommendations the owner can act on, in order of what matters.
Technical work
- Hosting investigation
- Server-side response behaviour examined as a candidate cause rather than assumed adequate.
- CDN investigation
- Delivery path and CDN behaviour checked — a misconfigured CDN can cost more than no CDN.
- Cache investigation
- Caching layers examined for what was actually being cached, and what was silently bypassing it.
- WooCommerce technical review
- Review of the store's own configuration, where cart and account behaviour commonly interacts badly with caching.
- Core Web Vitals framing
- Findings framed against Core Web Vitals so the recommendations pointed at what a user experiences, not only at a lab number.
Outcome
- Diagnosed the site-speed problems across hosting, CDN and caching.
- Delivered a WooCommerce technical review.
- Delivered concrete optimization recommendations.
Related services
Alan Perfume — Gallery
Visuals on this page are schematics drawn for this portfolio. No figure shown is a measurement from this project.
Have a site or store that needs to work better?
Tell me what is happening and on which page. A diagnosis is a useful first deliverable on its own.
I read every message myself and reply within one working day — usually with a question or two before anything else, because a scope worth quoting needs them answered.
Mostafa Nouh
Full-Stack Developer & Product Builder
- linkedin.com/in/mostafanoah
- Location
- Egypt · Remote